Posted on October 27, 2011
November 26th, the day after Black Friday, is the Second Annual Small Business Saturday…
Celebrate with us on 11/26/11. This November 26 is a big day for everyone at HQ98.com. It’s the second annual Small Business Saturday®, when people across the country come out and shop to support their favorite local businesses. Get ready…Here it comes…a day when we all "shop small", coming together to celebrate America's small businesses.
Come on guys. Let's go. Free Shipping with all online orders. Save big and support your small business.
Following the success of last year's Small Business Saturday, a number of online giants are teaming up to help local owners make this year's event even more prosperous.
Facebook, Google and Twitter, among others, are joining with American Express, which founded Small Business Saturday, to offer a free toolkit designed to help small business owners get their cash registers ringing this holiday season the Business News Daily reported.
Held last year for the first time, Small Business Saturday – which falls on the Saturday of Thanksgiving weekend – is a national initiative encouraging consumers to shop at small businesses. It also was created specifically to recognize the importance of small businesses and their contributions to the economy, job creation and local communities. According to American Express, small business merchants saw a 28 percent rise in sales volume during last year's Small Business Saturday, compared to the same day in 2009.
"An all-star line-up of partners is coming together to provide the tools to help make this year even more impactful for small business owners throughout the country," Mary Ann Fitzmaurice Reilly, senior vice president of American Express OPEN, said in a prepared release.
Small business owners are encouraged to take advantage of the free online toolkit, which includes:
The toolkit also includes downloadable, point-of-purchase displays for small businesses to let customers know they are involved in the initiative. The displays allow merchants to include their own branding, details about their business and any special offers they are promoting for Small Business Saturday. Customizable email templates also are available for businesses looking to conduct email campaigns.
With an eye on boosting consumer interest in the initiative, FedEx recently announced it would give away $1 million in $25 Shop Small American Express gift cards for use on Small Business Saturday. Thirty thousand of the gift cards will be available, first-come, first-served, starting Nov. 1 on the FedEx Facebook page. FedEx will distribute an additional 10,000 gift cards directly to its customers.
American Express is giving its card members incentives by offering a $25 statement credit when they register their card and spend $25 or more on Small Business Saturday at any qualifying small business that accepts American Express.
Finally, Women Impacting Public Policy, a nonpartisan organization that advocates for small business issues, has created the Small Business Saturday Coalition — a group of 200 advocacy organizations that plan to raise awareness for Small Business Saturday and motivate consumers to shop at small businesses this holiday season.
This year's Small Business Saturday falls on Nov. 26. To access the toolkit, visit the Small Business Saturday Facebook page. Please join us here at HQ98.com and all small businesses across America and Shop Small. Have a happy Holiday shopping season for all of here at HQ98.com
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